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Privacy Policy atHome International S.à.r.l.

Last updated: March 1, 2025

At atHome International, your privacy is our priority, and we want to be transparent about how we use your data.

Here’s what you need to know:
We advise you to read our entire Privacy Policy to understand what information we collect, why we use it, and how long we keep it.

This policy may evolve, as we can modify it at any time. Therefore, we recommend that you consult it regularly.

In this document, we explain what data we collect about you, how we use it, and what your rights are. We are committed to protecting your information and ensuring its confidentiality.

I. WHO ARE WE ?

1. Contact details of the data controller

atHome International S.à.r.l., located at Eduard-Becking-Strasse 5 D - 54293 Trier, processes personal data provided by you or otherwise acquired during the provision of services, acting as the data controller.

2. Contact details of the group’s Data Protection Officer

II. WHAT PERSONAL DATA DO WE COLLECT?

We only collect the essential information needed to provide our services. Depending on what you use on our site, here are the types of data we may process:

If you are a site user (buyer, seller, owner, or tenant):

  • Identity: name, surname, ID, date of birth…
  • Contact details: email, phone, address…
  • Declared personal information: family status, real estate project, declared budget, declared income, declared personal contribution, declared borrowing capacity…
  • Real estate preferences and searches: properties and searches you have saved as favorites, properties for which you requested a visit or information…
  • Commercial data: if you agree to receive our communications.
  • Connection and browsing data: location, device type…
  • Financial data: banking details and address for billing if you subscribe to a paid service.

If you are an atHome partner (professional):

  • Professional identification: name, surname, ID/passport, phone, email, and sometimes supporting documents.
  • Financial data: banking details and address for billing.

If you are a job candidate:

  • Identity and contact details: name, address, phone, email…
  • Personal information: date of birth, nationality, marital status…
  • Academic and professional background: degrees, experience, publications, memberships in associations, hobbies…

When we ask for information to access a service or feature, some fields will be mandatory. If you choose not to fill them out, we may not be able to offer you these services.

III. HOW DO WE USE YOUR PERSONAL DATA?

1. For what purposes and on what legal basis do we use personal data?

Depending on the purpose for which we use your data, we may need to process different information. Here's how we use your data based on your situation:

As a site user, we use your information to:

  • Manage your account and provide you access to our services and features.
  • Help with your real estate project: buying, renting, booking an appointment with an agency…
  • Estimate your property: you can enter the details of your property to receive a free online estimate. If desired, a partner agent can refine this estimate. In this case, your information will be sent to the agencies you selected.
  • Obtain free quotes for your move. In this case, your information will be sent to the partner companies.
  • Provide customer support and respond to your requests.
  • Manage billing for paid services if necessary.

In some cases, we may need to share your data with partner companies to allow you to access the requested services.

As an atHome partner, we use your information to:

  • Create and manage your professional account on https://www.athome.de/pro, to provide access to the requested features, products, and services.
  • Manage our business relationship: if you are a representative or contact person, we use your data to communicate with you about billing, send updates and information on subscribed services, conduct satisfaction surveys, and improve our services.
  • Publish your listings on our website, apps, and media partners.

As a job candidate, we process the information you provide when applying for a job, submitting your CV, or through a recruitment portal, to manage our selection and recruitment processes.

We also use your personal data to comply with our legal obligations, including:

  • Managing our accounting and tax obligations.
  • Responding to your requests related to your rights (right of access, rectification, etc.) or to a complaint about our products and services.
  • Managing payments and claims if you have subscribed to a paid service, whether you are an individual or a professional.
  • Verifying certain legal documents, such as a criminal record for certain candidates, when required by law (Art. 6 (1) c GDPR).

Based on our legitimate interest, we may use your data to:

  • Better understand our customers: by conducting statistics and surveys on our services, we can better understand your expectations and improve our offerings.
  • Respond to your requests via our various contact channels. This helps us assist you efficiently and handle your questions faster.
  • Contact you by phone if you’ve made an inquiry for a property and left your number. This allows us to improve our services and, if necessary, offer you a meeting with a broker. You can refuse these calls by ticking the dedicated box in your user account or by emailing us at privacy@athome.eu.
  • Detect and prevent fraud to protect your account, our platform, and all our clients from fraudulent use.
  • Protect our rights in the event of a dispute and defend our interests or those of our partners.
  • Send you communications about products similar to what you are searching for or updates.
  • Personalize your experience by analyzing your preferences to offer you more tailored content.
  • Improve the quality of our services by analyzing user experience and customer satisfaction to optimize our platform and features.

With your consent, we may use your data to:

  • Create alerts to send you new listings via email.
  • Assist you in your real estate projects by offering services from the group’s entities (atHome Finance, Taxx, Luxauto). If you’ve consented, we will share certain information with these departments to provide you with a personalized service.
  • Send you offers related to your real estate project, such as insurance, financial, or tax services, offered by atHome International and its subsidiaries.
  • Use analytical and advertising cookies to personalize your experience. This allows us to analyze your browsing on our site and apps, understand your interests, and provide tailored recommendations. You can check our cookie policy for more details.
  • Display targeted ads on the internet, including on social media, based on your preferences and browsing history. These ads may be random or adapted to your profile. To learn more about managing your data on social networks, we recommend reviewing their privacy policy.

2. Do we use your personal data for profiling or automated decision-making?

We use your personal information, such as your real estate profile, budget, and search preferences (e.g., properties you’ve saved as favorites or requested a visit for) to better understand your needs through an automated system. This allows us to:

  • Share more relevant information with real estate agencies when you make a request so they can offer you a more personalized service.
  • Send you more relevant offers that match your profile, if you’ve agreed to receive communications from our group.

You can update this information at any time in your user account. As this information is provided by you, you are responsible for its accuracy.

It's important to note that data such as your age, income, or personal contribution are not shared with our partners (real estate agencies or other providers) to respond to your request. Additionally, no automated decisions are made for rejection or approval based on this profile.

You have the right to object at any time to the processing of your personal data for profiling purposes. Furthermore, all decisions made based on this profiling include human intervention and do not have a legal or significant effect on you.

To exercise your right to object, you can contact us by email at: support@athome.de

IV. WHY IS IT NECESSARY TO PROVIDE YOUR PERSONAL DATA TO US?

If you refuse to provide the requested data for certain services, we may be unable to fulfill our role or respond to your requests.

V. HOW DO WE SHARE AND TRANSFER YOUR PERSONAL DATA?

To ensure the protection of your privacy, only authorized personnel have access to your data, depending on their roles. However, in some cases, we must share certain information with third parties:

  • With our partners (real estate agencies, construction companies, private advertisers, maintenance services, etc.) when you request a specific service.
  • With our IT service providers who help us maintain the proper functioning of our services.
  • With authorities and regulators when required by law.
  • In the event of a dispute, with our lawyers and courts, to defend our interests.

To ensure efficient service, some of our service providers may be located outside the European Economic Area, in countries where data protection is not equivalent to that of the European Union. In such cases, we ensure your data is securely transferred by applying appropriate safeguards such as Standard Contractual Clauses and other protective measures.

VI. HOW LONG ARE YOUR PERSONAL DATA RETAINED?

  • If you are registered on our website or applications, we will retain your data as long as your account remains active. You can unsubscribe at any time.
  • For online services such as simulations or estimates, your data will be retained for 6 months unless you continue to use these services. After that, they will be anonymized for statistical purposes.
  • For customer service, we will keep your data for as long as necessary to process your request.
  • For quality and user experience analyses, we will use your data only for the duration of the study or until they are anonymized.
  • Regarding marketing, we will process your data until you unsubscribe or change your preferences (in your settings or via cookies).
  • In the context of recruitment, we will retain your information for 12 months after the end of the process unless you have agreed for us to keep your CV for other opportunities. If you are hired, your data will be integrated into your employee file.
  • Finally, some data will be retained as long as required by law.

VII. WHAT ARE YOUR RIGHTS AND HOW CAN YOU EXERCISE THEM?

We are committed to maintaining the confidentiality of your personal data and ensuring that you can exercise your rights. You can exercise your rights free of charge by sending an email to privacy@athome.eu, simply stating the reason for your request and the right you wish to exercise. If necessary for identification, we may ask you to provide a copy of a document proving your identity. Below is a brief description of these rights:

  • Right of access – You can request confirmation at any time as to whether personal data concerning you is being processed and, if so, access to that data.
  • Right to rectification – You can request, at any time, in writing, the correction of inaccurate personal data concerning you. Likewise, you can request that incomplete data be completed.
  • Right to erasure – You can request the deletion of your personal data at any time by submitting a written request.
  • Right to restriction of processing – When restriction is granted, personal data may only be processed with the data subject’s consent or for legal claims, the protection of others’ rights, or significant public interest.
  • Right to object – You have the right to object at any time, for reasons related to your particular situation, to the processing of your personal data based on our legitimate interests.
    We will no longer process your personal data unless we demonstrate compelling legitimate grounds that override your rights and freedoms or for legal claims. If your data is processed for direct marketing purposes, you can object to this processing at any time.
  • Right to data portability – You can request to receive the personal data you have provided in a structured, commonly used, and machine-readable format and transmit it to another data controller.
  • Right to withdraw consent – When processing is based on your consent, you have the right to withdraw it at any time by managing your preferences in your account or by sending a written request.
    Withdrawal of consent does not affect the legality of processing carried out before the withdrawal. If you do not want us to share your data with third parties for advertising purposes, you can manage your device preferences, browser settings, or cookies, or email us your request.
  • Right to lodge a complaint – We strive to comply with our legal obligations regarding data protection. If you are not satisfied with our response, you can file a complaint with the Data Protection Authority.

VIII. DATA SECURITY

atHome International is fully committed to protecting your personal data. We implement appropriate physical, electronic, and procedural security measures to ensure the confidentiality of your information and prevent loss, misuse, alteration, destruction, or unauthorized disclosure.

To protect your data, we use cutting-edge technologies designed to secure personal data processing and prevent unauthorized access or errors.

IX. INFORMATION ABOUT COOKIES

We use cookies to facilitate your browsing experience on our website and mobile application, understand how you interact with us, and in some cases, show you ads based on your browsing habits.

1. Google Analytics

Our platform uses the web analytics service Google Analytics, provided by Google Ireland Limited, based in Dublin, Ireland.

Google Analytics uses cookies and similar technologies to collect data about your use of the site. The data may be transmitted to a server in the United States for processing and storage. However, IP addresses are anonymized before processing.

The data processed by Google Analytics includes:

  • Anonymized IP address
  • Referring page URL
  • Pages visited (date, time, duration)
  • Files downloaded
  • Clicked links to other websites
  • Certain user actions (clicks, conversions)
  • Technical information (OS, browser type, device type)
  • Approximate location (country, possibly city based on anonymous IP)

2. Google Ads Conversion Tracking and Remarketing

Our platform uses Google Ads, provided by Google Ireland Limited, for users in the European Economic Area and Switzerland.

Google Ads records actions like ad clicks, page visits, or downloads. "Google Ads Remarketing" is used to display personalized ads based on your interests on Google’s partner websites.

If data is transferred to the U.S., standard contractual clauses ensure data security.

You can opt out of personalized ads in your Google Ad settings or withdraw consent.

3. Google Ad Manager Non-Personalized Ads

We use Google Ad Manager to display non-personalized ads based on contextual information such as location (city level), site content, or current search terms.

No interest-based targeting is applied.

For more details, please review our Cookie Policy to manage preferences.

X. ADDITIONAL INFORMATION ON PLATFORM FEATURES (WEBSITE & APP)

1. Account Creation

When registering, you set a username and password, which you can change later. Keep your password confidential and avoid reusing it across multiple accounts.

2. Social Login

You can log in via social media. In this case, your login credentials, name, email, and phone number will be imported.

3. Communication Preferences

We may contact you via:

  • Chat: To answer questions or suggest relevant products/services.
  • WhatsApp: To recommend products/services based on your profile.
  • Phone Call: To suggest tailored products/services.
  • Email: For service confirmations, responses, or product suggestions.

You can manage your communication preferences in your account at any time.

XI. CHANGES TO THE PRIVACY NOTICE

We reserve the right to modify this privacy policy at any time as we deem necessary.

We encourage you to review it regularly to stay informed of any updates. This policy is always accessible on our platform.